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Optimizing Your Site with
SEO
Search Engine Optimization is a way to get
directories and search engines to give your website a better indexing position
so that customers or anyone who is looking for your web-site can see it.
The higher you are in the search engines and
directories, the better chance you’ll have of doing business on the internet.
Here are simple steps to optimize your web-site:
Step 1: Modify your website - This step includes
adding optimized content to all pages in the website.
Step 2: Add tags - Add or make changes to Meta
tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords
research.
Step 3: Link building – organize link exchanges
with other sites in your same niche.
There are also offline tools that you can use to
optimize your web site and it all involves your URL or your Web Domain name. I
would put my web domain name on business cards, stationery, have a sign on my
car, use bumper stickers or have tee shirts and coffee mugs made with the URL.
I would do everything to advertise my web-site
offline. This is called offline optimization of your web-site.
So web site optimization is both and online and
offline deal. Online, you must use keywords to attract customers and get good
search engine rankings and offline, you can advertise your URL to the public to
get them to visit your web site.

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